Course Synopsis
This course looks at the nature of crises, distinguishing key characteristics between incidents and crises along with communications within the context of business continuity and crisis management, and how crisis communication is integral to crisis management. The course will also look at the barriers to effective communication and how to identify common obstacles to successful communication during a crisis. Managing relationships and strategies for maintaining them during turbulent times. The potential for reputational damage and the impact it can have on an organization, along with elements on creating a sincere and effective apology.
This two-day course is inclusive of course slides and a Student Workbook and aligns with the Good Practice Guidelines (GPG), as well as current international standards in business continuity.
Contents shall cover the following:
- Understanding crisis communication
- Forming the crisis communications team
- Preparing the crisis communication plan
- Developing effective messages
- Engaging with traditional outlets and social media
- Internal communication strategies
- Post-crisis
Course Facilitator/Trainer
This course shall be delivered by Gary Ng, who has been in the field of emergency preparedness, business continuity and crisis management with almost 2 decades of operational planning, deployment and execution experience. Gary is currently an Authorised Instructor of the BCI.
Course Audience
- Business continuity professionals already working in the industry.
- Corporate communications personnel involved in developing and executing crisis communications plan(s) in the organisation.
- Professionals designated to review, develop and implement communications measures during an incident or crisis.
- Those that have business continuity or crisis preparedness responsibilities embedded in their role in smaller organizations such as Managing Directors or Operations Managers, and who require thoughtful considerations when developing crisis communication protocols.
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Next session will be conducted as follows:
- Delivery Mode: Online (MS Teams) or On-Site (Singapore)
- Location: Singapore
- Duration: 2 Days
- Time: 0900 to 1630 hours (Singapore timezone)
- Dates: Please refer to provided course dates and select ONE
- Course Fees: SGD 2,000
- Course Benefits:
- Understand the key principles of crisis communication and how they relate to business continuity and crisis management.
- Know the roles and responsibilities of the crisis communication team and how to integrate this with the crisis management team.
- Learn the steps to identifying interested parties and formulating and delivering effective messages.
- Understand how to engage with traditional and social media during a crisis.
- Apply the skills and techniques to develop crisis communication protocols and plans.
- What Participants Will Receive:
- Course materials essential to this course
- 16 CPD points and a Certificate of Attendance from the BCI
- Practical insights on developing incident and crisis management plans within your own organisation
Terms and Conditions
- We will follow up with you within 24 hours (during business hours) after course payment. Please check your spam folder in case instructions land there.
- Please note that Infinity Continuity reserves the right to cancel or postpone the course due to operational reasons. Should this happen, an option to refund (or attend subsequent sessions) will be communicated to course participants.
- Course refunds will not be entertained, 3 weeks prior to commencement. We seek your understanding as effort will be put in to ensure participants gain maximum learning experience.
- By completing the sign-up form, you agree that you will be included in our events mailing list for notification of future courses (besides this specific course) and access to complimentary resources .
Questions?
Reach out to us via Email